NADIA Skin Announces Anti-Aging Breakthrough in Skincare

New Orleans, LA, August 28, 2020 –(PR.com)– A breakthrough treatment in holistic health, integrative medicine and detoxification is now making its way into high-end skincare. Avior Nutritionals has announced the launch of a skincare line specializing in an ingredient previously reserved for clinical settings – NAD+.

NAD+ is a coenzyme found in all living cells. It is responsible for cellular energy, mitochondrial functioning, and DNA repair. Our bodies make NAD+ naturally, but less and less of it as we age. How much less? By age 50, our NAD+ levels are typically half of what they were at age 20. Diminished levels of NAD+ are associated with visible signs of aging, such as fine lines, wrinkles, and sagging skin.

Avior Nutritionals is the manufacturer of REAL NAD+, a product available only through physicians. After years of case studies where practitioners reported that utilization of NAD+ coincided with improvements in overall health, Avior’s chemists began working on a formulation designed to optimize the delivery of NAD+ in topical applications. “NADIA Skincare is designed to support cellular health and a youthful appearance using a unique combination of antioxidants, peptides, hyaluronic acid, and high-potency Nicotinamide Adenine Dinucleotide, better known as NAD+,” said company spokesperson and product development specialist, Jordan Bell.

Bell believes that NAD+ will usher in a new era in anti-aging skincare, and she isn’t alone. Studies have shown topical nicotinamide to have anti-inflammatory, anti-aging, anti-carcinogenic, and moisturizing properties. Skin’s elasticity, collagen production, and ability to repair its epidermal layer have all been linked to NAD+. Studies performed by scientists at Harvard Medical School showed that cells in mice equivalent to those of a 60-year-old human behaved as those equivalent to a 20-year-old’s after only one week of treatment.

To date, skincare formulations have focused only on precursors, derivatives of Vitamin B thought to encourage the body’s production of NAD+. The launch of NADIA marks a shift to science-backed skincare formulations designed to deliver the final NAD+ molecule.

To learn more, visit www.nadiaskin.com[2] or contact:
Mindy Cordell
mindy@nadiaskin.com[3]
985.273.3900 ext. 4403

Chen AC, Damian DL. Nicotinamide and the skin. Australas J Dermatol. 2014;55(3):169-175. doi:10.1111/ajd.12163
https://optoderm.com/wp-content/uploads/2017/11/Nicotinamide-and-the-skin.pdf[4]

Oblong JE. The evolving role of the NAD+/nicotinamide metabolome in skin homeostasis, cellular bioenergetics, and aging. DNA Repair (Amst). 2014;23:59-63. doi:10.1016/j.dnarep.2014.04.005 https://pubmed.ncbi.nlm.nih.gov/24794404/[5]

Surjana, Devita & Halliday, Gary & Damian, Diona. (2010). Role of Nicotinamide in DNA Damage, Mutagenesis, and DNA Repair. Journal of nucleic acids. 2010. 10.4061/2010/157591.
https://www.researchgate.net/publication/45721957_Role_of_Nicotinamide_in_DNA_Damage_Mutagenesis_and_DNA_Repair/citation/download[6]

“UNSW-Harvard Scientists Unveil a Giant Leap for Anti-Ageing.” UNSW Newsroom, 28 Mar. 2017, https://newsroom.unsw.edu.au/news/health/unsw-harvard-scientists-unveil-giant-leap-anti-ageing

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